In 1990, owners R. D. Hubbard and Ed Allred, of All-Hub Investments, undertook the task of converting the old Sierra Blanca Regional Airport into The Links at Sierra Blanca. Senior PGA Tour Player Jim Colbert and architect Jeff Bauer tore up the tarmac and removed the old hangars and buildings. Using great land management as they built the signature high rolling mounds throughout the golf course no dirt was brought on or taken off of the property.
On March 1, 1991 the Links at Sierra Blanca was open for business and is continually rated one of the top golf courses in the State of New Mexico. The 120 acres are now home to The Links at Sierra Blanca, a hotel and the Ruidoso Convention Center. As well as a paved 2.9 mile public walking path that traverses along the outside of the golf course.